You know that environmental stewardship is part of building a future for the next generation of beef producers. Many consumers don’t understand how fundamental it is for your business to practice environmental stewardship. That’s why the beef checkoff has been using the #RethinkTheRanch digital campaign to show consumers just some of the practices used while you are producing the world’s best-tasting beef.

It is important that consumers understand how committed producers are to serving as faithful stewards of the environment and the valuable natural resources that have been entrusted to them.

For example, take the Triple U Ranch, a family-run cattle operation near Washta, Iowa, that has made environmental stewardship a top priority. In fact, in 2000, their efforts were recognized when they received the Environmental Stewardship award from the National Cattlemen’s Beef Association.

“Stewardship is something that we feel strongly about,” says Elaine Utesch. “We are here for the long haul and this land is our legacy that we will be able to pass on to our children and their families.”

When her father-in-law, William Utesch, started working this land, he made environmental stewardship his mission with sustainable practices such as developing watersheds and building buffer strips, terraces and ponds to protect water and prevent erosion.

“He had a strong feeling of stewardship of the land,” explains Elaine. “He made it a real mission to leave the land better than when he started, and that’s something he’s passed on to his sons and their families.” 

The Utesch family knows that environmental practices are key for their cattle business in the long haul, and that the land is their legacy for upcoming generations.

Out West, Kevin Kester uses the latest technology to conserve water and manage grazing systems on the Bear Valley Ranch, located near Parkville, California. Water management is critical to all types of farm and ranch operations around him.

“We’ve invested a lot in solar technology for our water systems. This allows us to pump water up in the higher elevations,” says Kevin. “Because we can distribute water resources more effectively and efficiently, we are better able to manage grazing and protect grasslands.”

These are the kinds of stories your checkoff is sharing with consumers on the checkoff’s re-designed website. The site provides consumer-friendly, easy-to-understand information to show how beef producers are being effective stewards of the land and resources.

You can stay up-to-date on other ways your checkoff investment works for you at