by Marcos Borges, Jr.

Marcos Borges, Jr. travelled to Guadalajara, Jalisco, Mexico, Oct. 24 – Nov. 2 to visit the Mexican Brangus association’s (Asociación Mexicana de Criadores de Ganado Brangus) National Brangus Show.

Mexico’s population is 115,296,767. The cattle population is 20,100,000. Its capital is Mexico City, and the official language is Spanish. Today, in Mexico, there are 25,000 registered Brangus cattle.

The purpose of this trip to Guadalajara was to continue to expand livestock trade in Mexico, meet with local breeders from the area to provide information on Brangus and describe the process of developing Brangus from Bos Indicus and Angus genetics, explain the opportunities available through IBBA’s performance database, and extend a personal invitation to world breeders to attend to the 2018 World Brangus Congress event.

On Oct. 27, Borges spent the morning meeting breeders and viewing show cattle. Then, he had lunch with international breeders from different regions of Mexico and gave guests information on IBBA’s 2018 World Brangus Congress event. Spent the day at the Brangus National Show visiting with breeders, learning about beef production in the region, giving show prizes, and preparing for the World Brangus Congress presentation. IBBA provided trophies for champions.

Borges made a presentation at the sale and showed the 2018 World Brangus Congress video. He distributed print media of the Congress to all tables. President Enrique allowed for time during meetings to deliver more detailed information of the event. Over 200 breeders were present at the sale.

The sale was very strong. Twenty animals were sold. Borges says it was nice to see sales in Mexico averaging high prices. The history of private treaty sales in Mexico is higher than cattle auctions. Having a strong auction sale, it’s a very good thermometer for private treaty sales.

Borges visited Fernando Franco’s Triple F Brangus operation and Alfonso Sarai Aceves Jimenez’s San Angel Ranch. More than 60 Brangus breeders were on the ranch tours. Borges says it was nice to see the enthusiasm of breeders. Very good facilities and cattle.

“Most of the breeders whom we visited were extremely appreciative of and impressed by the attention from IBBA,” Borges explains. “The Brangus breed in Mexico is booming, and their genetics have been improving considerately. They still need U.S. genetics to continue their genetic improvement programs. Some breeders commented that they would like to be more involved with IBBA events.”

Borges says the market in Mexico offers long-term opportunities for U.S. Brangus cattle, semen and embryos. “Mexico is probably the largest client of the U.S. Brangus genetics.”

“It is important for IBBA to continue working to improve the recognition of Brangus’s strengths in this region. As the producers of this region begin to include carcass quality attributes into their breeding programs, Brangus will see increased marketing opportunities. Providing continuity of performance measures and EPD calculations across borders will, also, strengthen the demand for IBBA genetics in this region. We must, also, continue to improve upon the IBBA annual events during the Houston Livestock Show. Creating incentives that encourage breeders to come to the U.S. will help expose more of our members to this market, as well as to better showcase the extensive selection of Brangus genetics available in the U.S.,” Marcos states. “We are starting to grow in all these countries. We just need to listen to their feedback and try to adapt some of our cattle to their needs. I believe that the international market will be 80 percent U.S. genetic sales. World Brangus Congress will be a great event to receive our international clients. There is no better marketing strategy then to go to their ranches and shows and get to know them and their cattle needs.”

The results of the National Brangus Show Borges attended are as follows.

MISS MILLAN 3D, exhibited by Ganaderia Millan, was Grand Champion Brangus Female. MISS MILLAN TEXAS STAR 222E2, exhibited by Ganaderia Millan, was Reserve Grand Champion Brangus Female. ROGUSA MR ALYDAR 37 C, exhibited by Ganadera Rogusa, was Grand Champion Brangus Bull. MR MILLAN 302D2, exhibited by Ganaderia Millan, was Reserve Grand Champion Brangus Bull. MRS BALCO CARLOTA 81 C, exhibited by Rancho Los Nogales, was Grand Champion Red Brangus Female. PANCHA, exhibited by Rancho La Providencia, was Reserve Grand Champion Red Brangus Female. Mr. Balco Tobias 24 C 2, exhibited by Rancho Los Nogales, was Grand Champion Red Brangus Bull. RPC SBB HOME RUN 1114D, exhibited by Ganaderia Santa Barbara Brangus, was Reserve Grand Champion Red Brangus Bull.

There are two Brangus Associations in Mexico. The Asociación Mexicana de Criadores de Ganados Brangus was founded Jan. 8 1982. The headquarters is in Chihuahua City, Chihuahua, where Enrique Quevedo Fernández serves as president. The Asociación Brangus Rojo de México A. C. is headquarted in Guadalupe, Nuevo León, Mexico, where Luis Lauro  Martínez Montemayor serves as president.

Asociación Mexicana de Criadores de Ganado

Km. 8.3 Carr. Chihuahua-Cuauhtemoc C.P. 31020

Chihuahua City, Chihuahua, México


Asociación Brangus Rojo de México A. C. 

Av. Benito Juárez 940 Ote. Cd.

Guadalupe, N.L. C.P. 67100

Tel 01(81) 8044-0152 01(81) 8044-0153