Max Armstrong talks about the Millennials and how their shopping practices are changing. Max shares insight from a Rabobank expert who follows consumer trends. A key part of that change is the rise of online grocery shopping, and how that will grow for consumers. This expert sees online grocery shopping as an opportunity for the beef industry.

Farm Progress America is a daily look at key issues in agriculture. It is produced and presented by Max Armstrong, veteran farm broadcaster and host of This Week in Agribusiness.

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