Consumers demand the very best of what beef producers have to offer. They want the best quality, they want to know that the beef they buy is safe, and they want to know that it was raised with the highest standards of animal welfare. The Beef Quality Assurance program, established nationally in 1987, does that and more.
This edition of the Beef Roundtable explores the successful past of the BQA program and what the future may hold with Ron Gill and Josh White.
Ron Gill is a popular presenter on low-stress animal handling. He is a professor and Extension livestock specialist for Texas AgriLife Extension. In addition, he serves as associate department head and program leader for Extension in the Department of Animal Science. Josh White serves as executive director of producer education for the National Cattlemen’s Beef Association (NCBA). Josh and his team work to make the Beef Quality Assurance, Stockmanship & Stewardship and Cattlemen’s College programs deliver even greater value to NCBA members and the cattle industry. He’s a fourth generation beef producer and continues to own cattle on his family’s farm in Georgia.
The Beef Roundtable is a joint project with BEEF and Purdue University. It’s a monthly video podcast that features some of the top leaders in the beef industry co-hosted by Ron Lemenager, Extension beef specialist at Purdue University and BEEF Senior Editor Burt Rutherford.
In addition to being available on beefmagazine.com, the sessions can be viewed at www.beefroundtable.com, on the Beef Roundtable YouTube channel and iTunes.