2017 Annual Meeting Forum & Awards Banquet Schedule

“Making Shorthorns Great Again”

Dec. 1 &2, 2017 | Harrah’s Hotel & Casino | Kansas City, Missouri

Friday, Dec. 1

1:30 – 1:45 | Welcome to the Annual Meeting

2:00 – 2:45 | Session Breakout One (choose one)

  • Building Blocks for a Better Genetic Evaluation
    • Matt Woolfolk, ASA Director of Performance Programs, shares how to build better performance data in the herd.
  • Registration & DNA Technologies in the Digital Age
    • Heather Lange and Rochelle Wilson, ASA staff, explains ASA registry and DNA policies.
  • ASA Marketing Toolbox
    • Shelby Rogers, ASA Director of Marketing & Communications, describes the opportunities ASA provides to breeders to market Shorthorn cattle.
  • Discover How to Become a State Ambassador
    • Emily Velisek, ASA Show/Membership Coordinator, informs state association leaders how to become an ambassador for the Shorthorn breed.

3:00 – 3:45 | Session Breakout Two (choose a different one)

  • Building Blocks for a Better Genetic Evaluation
  • Registration & DNA Technologies in the Digital Age
  • ASA Marketing Toolbox
  • Discover How to Become a State Ambassador

4:00 – 4:45 | Committee Meetings

  • ASA Genetic Evaluation Committee
  • ASA Commercial Acceptance Committee
  • ASA ShorthornPlus/Composite Committee
  • ASA Promotion Committee

5:30 – 7:00 | Evening Social with hors d’oeuvre

Saturday, Dec. 2

8:00 – 8:45 | Heterosis Importance to the Industry, Dr. Bob Weaber, Kansas State University

8:45 – 9:30 | The Value of $Indexes, Patrick Wall, Iowa State University Beef Specialist & Matt Woolfolk, ASA Director of Performance Programs

9:30 – 10:15 | The Recipe for Combining Performance & Phenotype, Dr. Mark Johnson, Oklahoma State University, Angus & Charolais breeder

10:15 – 10:30 | Break

10:30 – 11:45 | Shorthorn Strengths & Opportunities to the Commercial Cattle Industry

  • Panel Moderator: Bryce Schumann, Founder of Cooperative Solutions
  • Panelists: Dr. Larry Kuehn, US MARC; Douglas Olsen, Olsen Ranches; & Jeff Gooden, Valley Oaks Feeders Operations Manager

11:45 – 12:30 | Making Shorthorns Great Again, Bryce Schumann, Founder of Cooperative Solutions

12:30 – 2:00 | Lunch

2:00 – 4:00 | ASA Annual Meeting

  • Association Reports
  • Election of ASA Board of Directors

5:30 – 6:30 | Evening Social

6:30 – 8:30 | Awards Banquet

  • Century Club Awards
  • Membership Awards
  • Performance Awards
  • Show Awards
  • Builder of Breed Awards

To register and make hotel reservations go to shorthorn.org, under quick links and Annual Meeting Registration.