Faith Massingill is a senior at West Texas A&M University majoring in Agriculture Media and Communication. She grew up in a small town called, Hamilton, Texas, where she raised both Purebred Angus and Red Angus cattle with her family. She was very active in 4-H and FFA, competing in every contest possible which all led [...]

FORT WORTH – As the nation’s cattle inventory continues its expansion, consumer demand is increasing at a steady clip, according to experts speaking at the Texas and Southwestern Cattle Raisers Association Convention in Fort Worth. For Texas producers, the year is off to a good start with above-average rainfall and green forage on pastures for [...]

See the 2018-2019 Show Region Winners below. The detailed report will be in the May/June issue of Shorthorn Country.   National Shorthorn Show Female of the Year: Steck Chelsie C 704 ET, Riley Johnson, Jackson, MN. National Shorthorn Show Bull of the Year: TJH Bo’s Maxim H7, Crow Creek Farms, Lawton, OK. National ShorthornPlus Show [...]

Ask a rancher what his or her “dream cow” looks like, and you’ll get a lot of various answers. The cow’s breed, mature weight and genotype may differ depending on the producer’s goals, environment, production practices and marketing strategies. However, no matter where you live or what your operational goals are, there are a few [...]

Farmers and ranchers are no strangers to challenging times. From volatile markets to brutal weather extremes to the rising costs of operating an agricultural enterprise, it takes a lot of grit, dedication, determination and sacrifice to maintain a sustainable and successful business. In particular right now, though, the slow and steady grind of the most recent [...]

I would like to address some questions that members have been asking ASA board members. I hope the comments and information provided in this Association Outlook will resolve some of these inquiries. There appears to be concerns from some breeders or membership regarding how much funding is being spent on commercial advertising vs. show promotion. This [...]

We’ve reached the finale in the series of articles discussing the lineup of available selection indices for Shorthorn breeders and customers. After covering the basics of what goes into a selection index in January, and further explaining $Calving Ease and $Feedlot in February, March finds us with two final pieces of the index puzzle to [...]

Wheat millers, breeders and producers gather to discuss benefits and opportunities MANHATTAN, Kan. – The southern Great Plains has a reputation for growing a large percentage of the U.S. wheat crop that is so important to millers and bakers around the globe who depend on it for making bread and general purpose flour. But because [...]

A hot topic in the hallway at the ASA Annual Meeting in Kansas City was the use of selection indices and the tools we have available in the Shorthorn breed. Selection index technology wasn’t an official topic in the educational forum, but I believe there was a lot of interest and educating going on among [...]

Another great variation of the classic beef tenderloin comes to life in this tasty recipe. A Certified Hereford Beef tenderloin will soon be your family-favorite holiday dinner! Ingredients 1 Certified Hereford Beef tenderloin roast, center-cut (2 to 3 pounds) 2 tablespoons butter 3/4 cup chopped onion 2 teaspoons coarsely ground black pepper 1 tablespoon finely [...]